Our Founder

Sanjeev Khokhar, the founder of the business, hails from a humble farming background in the fertile plains of Baghpat, situated in western Uttar Pradesh, known for its abundant production of crops like sugarcane, wheat, rice, and vegetables. Inspired by his roots, Sanjeev envisions agriculture as a powerful avenue for rural empowerment, believing that better market access can transform farming into a viable alternative to traditional employment in India.

With a professional career spanning agriculture, horticulture, breweries, pharma and dairy sectors, Sanjeev has honed his expertise in strategic global sourcing and contract manufacturing. He has collaborated with leading companies such as Cargill India, Bongrain International, Wunsche International, Carlsberg India, Baxter India, and Vahdam Teas Pvt Ltd. His deep understanding of the entire agricultural ecosystem, coupled with his commitment to optimizing distribution and building efficient supply chains, has positioned him as a key advocate for connecting farmers directly with consumers.

Sanjeev is now on a mission to bring the finest of agriculture and horticulture from his own homeland to the global stage, blending his rich farming heritage with extensive industry experience to unlock new opportunities for the homeland farmers and showcase their products to the world.